Scholars Square @ F&M: Marketing Your IR on Campus
Subjectinstitutional repository; dspace; nitle; scholars square; college; users conference; marketing
Successful marketing involves planning, promotion, and persistence. This presentation will introduce the marketing plan that has been implemented for the Scholars Square institutional repository at Franklin & Marshall College. Learning outcomes 1. Review the fundamental differences between marketing and promotion. 2. Discuss how a marketing plan fits into a larger project plan. 3. Learn to develop and implement a successful marketing/communications plan for your campus. 4. Identify potential barriers and discuss “lessons learned.”
20 slide PowerPoint (.ppt) presentation including bibliography of IR marketing literature
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