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Word of mouth, brand loyalty, acculturation and the American Jewish consumer
(Emerald Group Publishing Limited, 2006)
Purpose – The intent of this article is to explore if there is a difference between American Jewish consumers and American non-Jewish consumers in the use of word of mouth and brand loyalty in response to the purchase of ...
Sins of the Fathers: The Holocaust and the Leisure Travel Decision Among American Jews
(Cognizant Comm. Corp., 2006)
Understanding the ethnicity and how it affects the tourism decision process is important for a better understanding of key demographic segments of travelers. This research explores the effects of past ethnic conflict on ...